ART OF X
Pitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the Room

A Guided Flow at the concept development stage where multiple Gen Z user sparks collaboratively validate your campaign through real-time discussion, generating concept cards with their insights on authenticity and cultural fit.

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Introducing Sparks

Our system trains high-fidelity sparks in seconds. These are AI agents that think and behave like your real stakeholders. You choose the perspectives: creatives, experts, users, or new archetypes you create. Your workspace becomes an always-on simulation engine where you can explore ideas, validate concepts, and accelerate decisions with unmatched speed and fidelity.

Creative SparkCreative
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Spark Development

Research

We operate as a frontier AI lab advancing multi-agent environments. Our research explores persona fidelity, creative workflows, reasoning stability, and simulation accuracy. We're investigating how structured personas improve behavior consistency and how multi-agent systems outperform single-agent approaches. Our initial preprint on Creative Diversity in Multi-Agent AI Systems demonstrates early results as we build more sophisticated frameworks for agentic collaboration and persona approximation.

The Spark Effect: Our persona-conditioned agents deliver a +4.1 point (110%) improvement over baseline gpt-5-mini single-agent approaches on a 1–10 diversity scale, closing 82% of the gap to human expert performance. Read the paper.

Baseline (gpt-5-mini)
35%
Spark Agents
89%
Human Experts

Mission

WHY We believe humanity thrives when everyone has instant access to the world's collective wisdom. Our goal is to help humans think more critically, boldly, and authentically by augmenting their natural intelligence.

HOW We engineer high-fidelity AI agents that simulate deep reasoning and diverse perspectives. By synthesizing the thinking styles of history's most insightful minds, we are building a more creative and nuanced future for AGI.

WHAT Art of X is a collaborative platform where users build and deploy specialized AI personas ("Sparks"). Whether working solo or in teams, users can instantly convene a digital board of advisors to solve complex problems.

Pricing

Free
Perfect for getting started
  • Flow creation locked (upgrade to create)
  • Up to 1 Spark
  • Up to 100 messages per Flow
  • Community support
0€
/ month

Team

A cross-disciplinary team of researchers, engineers, and designers building human-aligned agents. Our backgrounds span machine learning, creative technology, HCI, and product design. We're advancing both the science and application of agentic systems. If you are interested in working or researching with us please reach out through [email protected].

Alexander Doudkin avatar

Alexander Doudkin

Technologist & Executor

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Info

No description available.

Friedrich von Borries avatar

Friedrich von Borries

Generalist & Communicator

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Info

No description available.

Get in Touch

Book a meeting with us today and explore how sparks can transform the way you ideate, validate, and build the future.